CMS and architecture
A single Umbraco instance powering three brand websites, featuring block-based page building and multilingual support.
- Umbraco CMS
- Next.js
- Headless
- Multi-brand
- Multilingual
- Product catalogue
One platform, three brands
Together with the Hilding Group, we built a shared headless platform using Umbraco and Next.js that powers three different brand websites from a single CMS instance. Hilcon, Hiltec and Nordic Wire Tray share a common foundation and building blocks, but each has its own identity, language settings and product requirements.
The challenge
Three brands with different needs, a common foundation
The Hilding Group brings together several brands with completely different business activities: a technical consultancy, a machinery manufacturer and a supplier of cable installation systems. Each has its own target audience, its own brand identity and its own needs, ranging from straightforward marketing and recruitment to product catalogues and interactive 3D.
Building three separate websites would have meant three times the amount of administration. The challenge was to create a shared platform that was robust enough to support all three, without forcing them into the same template, and which the group could manage and build upon as a whole.
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Brand websites
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Shared CMS instance
Languages
Wherever it is needed
0D
Interactive product views on NWT
Results
A foundation that adapts to every brand
Hilcon: the engineering consultancy
A marketing and recruitment-focused website featuring client case studies, webinars and news, designed to strengthen the brand and attract new colleagues.
Hiltec: the machine manufacturer
A bilingual website (SE/EN) featuring a catalogue of machinery and agencies, designed to clearly present a wide range of technical solutions.
Nordic Wire Tray: products in 3D
A bilingual product website where SolidComponents runs interactive 3D views directly on the product pages, allowing visitors to explore the products more clearly.
A common foundation to build upon
All three sites share the same CMS instance and the same set of building blocks. New content and new page types can be reused across the brands rather than being rebuilt from scratch.
Project overview
The process
How we built a multi-brand platform from scratch
- 01
A common foundation from the outset
We designed the platform as a multi-brand solution right from the start: a shared Umbraco instance and a set of reusable building blocks that can be customised to reflect different brand identities.
- 02
A distinct identity for each brand
Each site was given its own design, content and language settings. Hilcon in Swedish, and Hiltec and Nordic Wire Tray in two languages, so that each brand could engage with its market in the right way.
- 03
Product catalogues and 3D
We created structured product catalogues for Hiltec and Nordic Wire Tray. For Nordic Wire Tray, we integrated SolidComponents to display the products in interactive 3D directly on the pages.
- 04
A platform the group is growing within
The result is a foundation on which the Hilding Group can build. When a new requirement arises for one brand, the solution can be reused for the others.
Technology
A shared technical foundation, three expressions
The platform combines a shared Umbraco instance with a fast headless front end. The result is three independent brand websites that nevertheless share a common foundation and management system.
Frontend
Next.js for fast, modern and responsive websites, with a bespoke design for each brand.
Product and 3D
Structured product catalogues for Hiltec and Nordic Wire Tray, featuring SolidComponents for interactive 3D product views on Nordic Wire Tray.
Do you have several brands under one roof?
We build shared platforms where each brand retains its own identity, but where the foundation, building blocks and management are shared, so that you can grow without having to start from scratch for every site.
