Umbraco CMS
Content management and editorial workflows
- Umbraco CMS
- Next.js
- Headless
- Lead tool
- Reco
A website that generates high-quality leads, not just visitors
Together with Kopernicus, we built one of our most minimalist yet technically advanced websites. A headless solution built using Umbraco and Next.js, featuring two interactive tools that allow customers to design their own roof and calculate their savings, and which convert curious visitors into leads with a ready-made proposal.
The challenge
Traffic alone isn’t enough. Kopernicus needed leads that were worth calling
Most solar panel websites collect names and contact details via a contact form. The problem is that the sales representative then has to start from scratch: what is the roof area, what are the requirements, and what are the expectations? Kopernicus wanted visitors to do some of the work themselves instead, so that they would arrive as leads with concrete information already in place.
The challenge was to transform the website from a brochure into a tool. Something that not only provides information about solar panels, but actively qualifies the visitor and hands over a warm, prepared lead to the sales team.
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Lead generation tools
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Headless platform
Roof plan
Visitors can design their own roof
Reco
Verified reviews
Results
Tools that fill the salesperson’s pipeline with hot leads
A solar panel calculator that captures people’s interest
Visitors search for their address, draw the roof area on the map and receive a calculation of the potential savings. The result is a lead containing actual roof data, not just an email address.
A battery guide to help buyers make the right choice
The customer works their way through a series of simple questions and sees the benefits for their business. Anyone who completes the process is already interested – a self-qualified lead for the sales team.
Trust that drives conversion
Verified reviews from Reco are displayed on the site, boosting credibility at the very moment the visitor decides to get in touch.
Fast website, more conversions
A headless frontend built with Next.js makes the site fast and lightweight. It keeps visitors engaged throughout the entire tool, resulting in fewer drop-offs and more completed leads.
Project overview
The process
This is how we built a website that works like a salesperson
- 01
From brochure to tool
We started with a simple, modern design where everything guides the visitor towards the interactive tools. The aim was not to increase page views, but to get more calculations completed.
- 02
Solar panel calculator on a map
The visitor searches for their address and sketches the roof area directly on the map. Based on the area, energy production and savings are calculated, and the result is a lead containing accurate roof data that the sales representative can act on immediately.
- 03
Battery guide for qualification
We created a step-by-step guide that calculates the customer’s battery savings. Anyone who completes the guide signals an interest in purchasing and is classified as a warm lead rather than a cold enquiry.
- 04
Integrations that support decision-making
Reco was integrated to provide verified reviews, and the platform was built as a headless solution using Umbraco and Next.js to ensure it was fast, easy to manage and designed to drive conversions.
Technology
A simple interface designed to convert
The website combines a flexible CMS with a fast front end and integrations that drive leads and build trust. The result is an easy-to-manage site where the tools do the selling for you.
Next.js
Fast, modern headless front-end
Reco
Verified customer reviews that boost conversion rates
Solar panel calculator
Lead tools for production and cost savings
Battery Guide
Step-by-step qualification of battery buyers
Would you like a website that generates leads, not just traffic?
We build interactive tools and websites that actively qualify visitors and fill the sales team’s pipeline with warm, qualified leads.
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